Kristan Heneage | Digital Content Producer for New York City FC

Tell us about yourself, what you currently do and how did you end up where you are right now?

I currently work for New York City FC as a Digital Content Producer. That involves a varied set of responsibilities including coverage of the team on a matchday to thinking up new content strands and more.

As Digital Content Producer for New York City Football Club (NYCFC), what does a normal week look like for you?

Given I’m still so new to the role a normal week has been hard to come by. I’d say it shapes up a lot like you see from the outside. We have our match preview content, and then match day content followed by post-match the day after a game. In between that you’ll be discussing plans for key dates coming down the road as well as trying to strategise for any opportunities you think maybe untapped.

Photo by Robbie Noble on Unsplash.

What is your number one focus when it comes to your work?

Getting it right. My biggest stress with work is undoubtedly my desire to get everything looking perfect. I want my work to be grammatically correct first, but when it comes to features with players I want it to be an accurate reflection of who they are as well as having a hook that identifies why they’re special.

What is the most enjoyable part of your role?

The creative process. I love working on new ideas, seeing how we can tell stories in new ways, and overall trying to produce something that feels in some way different to what has gone before.

What is the most difficult part of your role?

Balance. I think when I was younger I believe you had to be obsessed with work to make progress — it was a way to stand out. Now that I’m a bit older and wiser, I realise that if I don’t have some form of disconnect then I can’t be at my best. Sometimes you need step back so you can later step forward.

When did you know you wanted to work in football?

I’d say as early as five or six.

As a former freelance writer yourself, what are your thoughts on the freelance market for football writers?

It’s tough, it’s really tough, and I don’t envy those writers starting out. You really need to be adaptable as a writer, and you also need to make contacts consistently so you can find new avenues to get paid.

I’m sure you’ve sent many pitches to editors. In your opinion, what makes a good pitch?

I think the hook of your story is very important. Why should the editor or the reader care? I’d apply the same advice to pitches as I would to those asking for advice — be specific. Whenever anyone has asked me for advice on getting into the industry I get them to send me a CV and what they’re trying to achieve.

What general advice would you give to those individuals looking to pursue a career path similar to yours? What are the key skills required to work in digital content for a professional club?

Take care of yourself. As I said make sure you have an off switch, and if it becomes too much talk to people you trust. I can’t stress enough the importance of good mental health when working in sport. You are not your follower count, or your RTs and likes.

Where do you see your career in the future? Are there any specific objectives you hope to achieve?

That’s a great question I don’t have an answer for right now. I’m loving being attached to one project and helping build something with NYCFC. For that reason, I’m just enjoying the present.

And finally Kristan, where can people find you on social media?

I’m on Twitter @KHeneage. My Instagram is largely just pictures of my cat and football pitches, but that’s @KrisHeneage.



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Freelance Football Opps

Freelance Football Opps

Connecting freelancers in football (soccer) to paid work.