Ronan Murphy | Social Producer & Journalist for Goal

Tell us about yourself, what you currently do and how did you end up where you are right now?

I’m a social producer and journalist with Goal, which mainly means I post news, graphics, and videos on Goal’s social media accounts, and when time allows, write features about the Bundesliga, European football, and even eSports.

What does a normal week look like for you?

A normal week is split between rostered social shifts, where I produce content for Goal’s social media channels and post on Instagram, Facebook, Twitter, and TikTok, and then some off-rota shifts which give time to research and write features, conduct interviews, etc.

When did you know you wanted to work in football?

Believe it or not, I’m actually a fully-qualified secondary school teacher! Back while I was in school and in university, I was always writing on the side and won some awards for blogging when I used to write about music and entertainment. Myself and a friend started a football blog focusing on Irish players abroad, while at the same time I was freelancing with RTE to write about sport on their website. An opportunity came when Goal Ireland launched in 2012 and I’ve been writing for Goal ever since.

What are your thoughts on the current state of the football writing / social media market for freelancers?

The industry may be a bit oversaturated at the moment so it’s difficult to get noticed or get opportunities. You have to work hard and be persistent to get ahead these days.

What are you excited about in the industry at the moment?

Many of the social platforms offer a great way to connect with the people involved in the game. These also give opportunities to do non-traditional things rather than just standard interviews, which the players/coaches may enjoy more too.

What do you think are the key skills to being a successful football journalist?

In 2021, I think you need to have a wider skill set than in the past. Being able to write is clearly crucial, but you also need to have other skills like audio and video editing, podcasting, etc.

What general advice would you give to those individuals looking to pursue a football journalism career?

To add more skills to your CV. You need to be talented at many things now to get ahead. Also, do some writing every day. It all helps you get better.

You have written for several publications. Which piece of work have you most enjoyed working on?

I always enjoy writing longer features, especially around the Ireland national team. That’s not the most relevant to Goal’s international audience but sometimes the opportunity arises and I get the chance to do something. Back when we had a specific Irish edition, these were more common, and we had an annual series LOI 30 which counted down the top 30 players in the League of Ireland, getting exclusive interviews with team-mates of each player in the list on what made them so good.

And finally Ronan, where can people find you on social media and check out your work?

I’m on Twitter at @swearimnotpaul.



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Freelance Football Opps

Freelance Football Opps

Connecting freelancers in football (soccer) to paid work.