Our next guest in the football media world is Digital Content Producer for New York City FC, Kristan Heneage.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I currently work for New York City FC as a Digital Content Producer. That involves a varied set of responsibilities including coverage of the team on a matchday to thinking up new content strands and more.

I’ve been in football for a while, but to give you the abridged version; I graduated from Northumbria University in 2010 with a Journalism degree. I then moved into freelance football writing either side of a stint as ESPN’s man in the northeast.

From there…

Our latest guest is Jon Birchall. Jon is currently the Audience and Content Director for Sport at Reach PLC. We are pleased and thankful to Jon for sharing his experience and insights within his professional career to date.

Tell us about yourself, what you currently do and how did you end up where you are right now?

Hello! My name is Jon Birchall and I’m the Audience and Content Director for Sport at Reach PLC. I oversee our digital sports strategy for brands such as the Mirror, Manchester Evening News and roughly 30 others at both National and Regional levels.

First and foremost I got lucky. I was dreadful in school and had every intention of leaving education at…

Our next guest is Jon Mackenzie. Jon is currently the Head of Content at Analytics FC and has taken on multiple freelance work throughout his career. We are thrilled and thankful to Jon who has provided great insight into his professional career.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I suppose it’s always tempting in these sorts of scenarios to begin by explaining what it is you do for work but, as I hope will become clear in the course of this interview, I like to at least attempt some sort of work-life distinction so I’ll leave that until the end. The various points around which my…

Our latest guest is freelance sports writer, Robin Bairner.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I’ve basically been working in football journalism since I graduated from university and almost stumbled into the role. I actually studied geography and economics at the University of Edinburgh but graduated around the time of the financial crash, when there weren’t so many jobs going in the sectors I was qualified for. I picked up a part-time role working for one company writing betting previews for what is now Scottish League One and worked my way to Goal via a contact I had there. …

Our next guest is Creative Director, Matt Houston.

Tell us about yourself, what you currently do and how did you end up where you are right now?

Right now I am a full-time independent creative working with clients throughout the sports industry. Prior to getting into the sports creative industry, I was working in marketing which I think helped grow my design accounts in the early days. Most importantly though there was a ton of hard work that went into it. I’d work my full-time gig in the day and then come home every night and spend hours working on design and building the @mh_design91 social accounts. In those early days as well, I spent a ton of time…

Our next guest is Norwegian Sports Journalist, Jonas Giæver.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I’m currently working as a journalist for Norwegian newspaper Dagbladet after having been at Nettavisen for five years. I had a bit of a break after my time in Nettavisen where I combined applying for jobs with taking a bit of a break from everything to take care of my mental health. I’ve recently just returned and getting back into the swing of things. I also do a podcast on Spanish football here in Norway, called LaLigaLoca in which we have well over 200 episodes.

As a Sports Journalist, what does a normal week look like for you?

It’s never the same, which is…

Our next guest is Social Producer & Journalist for Goal, Ronan Murphy.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I’m a social producer and journalist with Goal, which mainly means I post news, graphics, and videos on Goal’s social media accounts, and when time allows, write features about the Bundesliga, European football, and even eSports.

What does a normal week look like for you?

A normal week is split between rostered social shifts, where I produce content for Goal’s social media channels and post on Instagram, Facebook, Twitter, and TikTok, and then some off-rota shifts which give time to research and write features, conduct interviews, etc.

When did you know you wanted to work in football?

Believe it or not, I’m actually a fully-qualified secondary school…

Our next guest is Deputy Head of Content for Snack Media, Charlie Carmichael.

Tell us about yourself, what you currently do and how did you end up where you are right now?

I currently work as the Deputy Head of Content for Snack Media, one of the U.K.’s largest independent sports media agencies. I mainly work across its flagship brand, GiveMeSport, helping to coordinate the written and social content we produce, as well as working closely with other businesses on commercial partnerships.

Prior to Snack, I worked as a Content Editor for COPA90, helping to oversee its written editorial strategy across all its owned channels — those being the website, its newsletters and its e-commerce store.

Since graduating from…